Welcome to Rooted: A Journey of Renewal and Ritual
At Renascential, self-care isn’t just a routine - it’s a return to your truest self. Rooted is where our philosophy grows deeper. This blog isn’t just about beauty or wellness tips-it’s about cultivating mindful moments, nourishing rituals, and a sense of belonging to something bigger.
Why Renascential? Why Rooted?
I’m Victoria McPherson, founder of Renascential. My journey began with one belief: self-care should be both
indulgent and essential. I wanted to create products that help people reconnect with themselves, turning daily rituals into moments of luxury and renewal.
Rooted is born from that same mindset. It’s about feeling grounded, connected, and fully present. This blog is where we share stories, science, and practices that anchor you in intuitive, high-quality self-care. Just as botanicals draw strength from their roots, we believe your rituals should nourish you from within.
At Renascential, we believe intentional self-care belongs to everyone. Our products are crafted with safe, effective ingredients and are always free from sulfates, parabens, phthalates, and carcinogens so you can enjoy your rituals without compromise. Here, beauty is intuitive, and self-care is second nature.
What You’ll Find on Rooted
This blog is an extension of our mission, offering guidance, inspiration, and knowledge to help you build self-care routines that feel effortless yet deeply nourishing. Here, you’ll discover:
🌿 Groundwork – Deep dives into ingredients, the science behind our products, and our commitment to sustainability and ethical sourcing
🌸 In Bloom – Reflections on mindfulness, mental wellness, and personal growth to help you flourish in every season of life
🌞 Second Nature – Daily rituals, self-care how-tos, and effortless ways to weave luxury into your everyday
🍃 Evergreen – Seasonal features, curated product highlights, and thoughtful gift guides tailored to the rhythm of the year
🎙 The Green Room – A behind-the-scenes look at Renascential, featuring expert interviews, brand partnerships, and stories from our incredible community
More Than a Blog - A Community
Rooted is more than a space for content; it’s a space for connection. Every post is crafted with intention, inviting you to slow down, breathe deeply, and rediscover the power of simple rituals. Whether you’re here for ingredient deep dives, expert insights, or easy ways to elevate your daily routine, you’ll find something that speaks to you.
So, take a moment. Settle in. You deserve this.
Stay grounded,
Victoria McPherson
Founder & Formulator, Renascential