Our Story

Renascential Founder & CEO, Victoria McPherson

Within the history of Renascential is the story of how I began to consistently take better care of myself. After finishing an 11-year volleyball career that left me physically and mentally damaged, I had lost my sense of purpose and, with depression working overtime, stopped taking care of myself. I started making products as a way to incentivize myself to get back into a daily routine of self-care – creating essentials that not only made me feel good, but made me want to be the best version of myself as well.

The Renascential name comes from the combination of the words renascence (meaning “the revival of something that has been dormant”) and essential. My products and this routine became my form of rebirth. As I researched, learned, and formulated though, I discovered a major lack of transparency within the beauty industry, as well as a lot of fear-mongering happening within the clean beauty industry. “If I can’t pronounce it, it shouldn’t be on my skin, right?!” ...No. To combat this, I wanted to create products that feature ingredients I’m proud to promote and a brand that’s excited to educate.
Today, Renascential is more than just a bath & body care brand – it’s a movement that celebrates mindful living through sustainable essentials. As we continue to grow, we'll remain dedicated to both your physical and emotional well-being and promise a new beauty standard with quality ingredients that go beyond labels.

- Victoria McPherson, Founder & Formulator

Our Mission

We believe in creating mindful lifestyles with sustainable bath & body care products and a daily routine that uplifts. Beginning with thoughtful essentials, we hope to empower you to take consistent care of yourself and to help you indulge in self-care. We also take pride in each and every ingredient that goes into our formulas and are more than happy to have honest conversations about them at any time. We believe you deserve to know and understand what's being used on your body and want to equip you with the knowledge you need to make the best choices and purchases for your lifestyle.

Our products consider both people and planet. We embrace eco-friendly packaging and use clean ingredients like natural oils and unrefined shea butter that’s been ethically sourced from a small women’s cooperative in Ghana. Our range of bath & body care products is also formulated by hand in small batches to ensure freshness and quality – we’re made just for you.