Our Story
Renascential started during a chapter of my life where I felt like I was quietly fading into the background. After years of living in overdrive—athletically, emotionally, mentally—I hit a point where I couldn’t ignore the exhaustion anymore. I was burnt out, disconnected, and honestly just tired of performing wellness instead of feeling it.
So I turned inward. I began making body scrubs and creams, not to sell, but to create small rituals that helped me feel like myself again. These weren’t just products. They were daily check-ins. Little ways to say, “Hey, I see you.” That process of making became healing, and without even meaning to, I was building something.
At the same time, I was seeing how the beauty industry, especially the “clean” side of it, was selling more fear than clarity. People were being told what not to use, without ever being given real information about why. It felt like everything was either fear-mongering or fluff, and I knew I wanted to do things differently. I wasn’t interested in slapping a “non-toxic” label on a bottle and calling it transparency. I wanted to actually talk about ingredients, to educate, to be honest—even if that meant being the brand that says, “Yes, this is synthetic… and it’s here for a reason.”
That’s what Renascential is at its core. A return to what’s essential. A place where self-care feels personal, consistent, and completely yours. It’s not about perfection or aesthetics. It’s about making space for yourself, even when things feel messy. Especially when they do.
- Victoria McPherson, Founder & Formulator
Our Mission
At Renascential, our mission is simple: to make self-care feel like something you get to do, not something you have to earn. We create elevated bath and body care that blends sensory comfort with honest, functional ingredients—because taking care of yourself should feel good, work well, and never feel like a performance.
Each formula is made with purpose, using ingredients that support your skin and soothe your nervous system. No fear-based messaging. No vague buzzwords. Just thoughtful products that are rooted in intention and designed to become part of your daily rhythm.
All of our products are hand-blended in small batches, using ethically sourced materials like unrefined shea butter from a women’s cooperative in Ghana, and skin-nourishing oils that do more than just sit pretty on a shelf. We believe sustainability starts with thoughtfulness, from what goes in the jar to how it’s packaged and how it fits into your life.
Our goal is to support small, quiet moments of care that make a lasting impact. Because your wellness doesn’t have to be perfect to be important—and showing up for yourself, even in the smallest ways, should feel like second nature.
